As one of those small minority it has never really bothered me either. Rebel Yell 10 Year Details. In Virginia battlefields, monuments, and references to the areas history are very common. General Thomas Jonathan Stonewall Jackson's assault at Henry House Hill. The sound of the yell has been the subject of much discussion. According to the distillerys tasting notes, it features honey, vanilla and caramel notes followed by oaky tones and a deep, warm finish, and has a suggested retail price of $19.99. Caving in to such ridiculousness. Add a couple of ice cubes or pour it into a cocktail as a base spirit bourbon, and you may have yourself a genuine deal. Be More Rebel. 17. The last thing, and maybe most important, is a low price tag. New packaging will be available nationally starting January 2015 in the 750mL bottle, followed by the 1.75L bottle rolling out in March 2015. Rebel Whiskey is owned by Luxco, but the whiskey is distilled at Heaven Hill Distillery. 1965. EXPLORE WHISKEY REBELLIOUS REMIXES Spring Manhattan Bourbon-Amaro Highball Elderflower Smash SEE ALL COCKTAILS ago One is softer DonutBourbon 6 mo. While you can still find a bottle of Rebel around that price at major retail stores, youre more likely to pay about $18 for a 750ml at your local liquor store. Rebel Yell is now distilled and aged at the new Luxco distillery in Bardstown, Kentucky. DRINK UP YOUR DRINKING PARTNERS Revel in a range of Rebel WHISKEYS, Which are surprisingly smooth but never soft-spoken. Thinking of that happening to some of my favorite rides at my home parks in Central Florida, I would probably be upset about a ride losing its identity. In January 2021, Luxco was acquired by Midwest Grain Processors MGP the countrys largest third-party producer of sourced whiskey products. who-ey! Rebel Yell Has a Cool New Look and Two New Bourbons, Get the latest whiskey news and reviews to your inbox, recent news from Luxco, the brands owner, Whiskey Review: Watershed Barrel Strength Straight Rye Whiskey, Whiskey Review: Square 6 High Rye Whiskey, The Epicurean Adds Amarone Finish Edition To Wood Series Bottlings, Whiskey Review: Pursuit United Oak Collection Blended Straight Rye Whiskey, Whiskey Review: Redwood Empire Grizzly Beast Batch 2, Kentucky Derby Museums Secretariat Bourbon Box Set Available In A Lottery, Whiskey Review: Laws Whiskey House Cognac Cask Finished Bourbon Batch 2, Walsh Whiskey Releases The Irishman Vintage Cask 2023 Edition, Whiskey Review: Hard Truth Distilling Caramel Malt Sweet Mash Rye Whiskey, Midleton Very Rare Launches 2023 Irish Whiskey Vintage. The important thing is that the whiskey inside the bottle has stayed the same. Wheated bourbon tends to cause confusion, especially with newcomers to the American whiskey category. However, the Stitzel-Wellers original Rebel Yell bourbon recipe which contained wheat instead of rye remained the same. Sharp. Good one. But again, I was never personally offended and never knew anyone who was. Please feel free to start anew thread on the subject. These new packaging and name changes now provide a more consistent and cohesive brand family lineup at retail. TheBand of Rebels program will be revampedand refreshed to coincide with the launches. An American classic is reborn for anew era of rebellion! If you go to Lux Row's website it's now marketed as Rebel, with no Yell (which will undoubtedly please BrokeCal). For more information, please see our In 2018, the company established its own distillery, named Lux Row, in honor of the long, tree-lined drive that leads to the facility. The '75' refers to 1975, the year that the ride opened. The original name of the company was W.L. While we have an affinity for scotch, whiskey, bourbon, and IPAs, we are connoisseurs of all things alcoholic, and even dive into our feelings with wine on more than a few occasions. Then post them to secondary sites as Dusty's or old label bottels for 2000% the price. To be truthful, this kinda pisses me off. It was not that; it was the Southern war cry."[10]. The yell has also been described as similar to Native American cries. This drink is smooth, simple to drink, and it has a 100 percent proof that will keep you warm all night. Billy Idol wrote the song because of the bourbon. The move has been met with serious opposition by some fans. So the arguments that this is another move to erase history arent accurate in my opinion. I find 'Yell' quite offensive. who-ey!' And he said, "Well if you don't pick it up we're thinking of picking it up." New packaging will beavailable nationally starting January 2015 inthe 750mL bottle, followed by the 1.75L bottlerolling out in March 2015. I was in the first graduating class of a new high school in the far south end of town. But for a while, it was common knowledge the main supplier was Heaven Hill. Shoddy_Ad7511 6 mo. By adding the new capsule closure with hints of silver and updating the label with bolder lettering, the new Rebel Yell look aligns with the brand attitude, said Eric Winter, whiskey brand manager at Luxco, in a prepared statement. I am curious why the rebranding. Rebel Yell marketing support will increase by223% in 2015 vs. 2014 to help support thenew packaging and innovation launches. As a note, we compare prices from various Total Wine locations across the US. Now that yell is considered offensive, the poor folks at Yellowstone mustbe looking over their shoulders. Alcohol on the plane: how much can you drink on long flights? And of course 'Racer' refers to its ride design featuring two tracks where trains race each other throughout its hilly course. Partners & Sponsors ELTepes 2 yr. ago That's good to know. All retail support materials will be updated tohighlight the new packaging and driveconsumers to the Band of Rebelsprogram online. Absolutely ridiculous that you are changing the name of the Rebel Yell. The original Rebel Yell bourbon recipe used wheat instead of rye in order to reduce grain alcohol content. We live in an era in which some people are always going to find fault with something that isnt politically correct. The companys brand was acquired by the David Sherman Corporation and renamed asLuxco in 1999. Linen Cocktail Napkins: The Perfect Accessory For Your Next Party, What Color Mens Shoes Is Worn At Cocktail Event, The Right Bitters For The Perfect Manhattan, The Dos And Donts Of Feeding A Cocktail, A Cocktail Hour Harvest Table Is The Perfect Way To Snack And Mingle At Your Next Event, How The Cocktail Became An American Staple, How To Make Quick Cocktails: 3 Easy Recipes. Rebel bourbon is distilled in Bardstown, Kentucky, at Lux Row Distillers. The standard price of Rebel Yell used to be right around the $12 mark. I can appreciate why some people are upset though. The rebel yell has also been likened to the scream of a cougar. Distilled By: Heaven Hill Distillery / Lux Row Distillers, Mashbill: 68% Corn, 20% Wheat, 12% Malted Barley. The Lux Row Distillery is moderately sized compared to the big boys throughout the state. Where is Rebel Whiskey made? Sidney Lanier, the poet and Confederate veteran, described his unit's yell as "a single long cry as from the leader of a pack of hounds."[9]. To me it was just a name given to a coaster, devoid of any historical or political significance. The mouthfeel is quite thin, the profile is standard, and the alcohol flavor is more prominent than youd want. Rebel Yell American Whiskey tries to hedge its bets and give consumers both rye and bourbon, but it succeeds in neither respect. Rebel Yell, a Kentucky Straight Bourbon whiskey made by Luxcos new distillery, thelux Row Distillers, was released in 1972. This change is still being implemented on retail shelves. Despite not having any background in whiskey, Charles R. Farnsley the former mayor of Louisville created the brand to commemorate the centenary of the Stitzel-Weller distillery. However, in the documentary film Reconvergence, historian Waite Rawls, the head of the Museum of the Confederacy, describes his long odyssey to recover recordings of the yell. Aaron joined the drinks industry in 2013. Fifty years later, that pissed off quite a few people. Today, were back with a whiskey that many of us likely enjoyed in high school or college, especially those hailing from southern states. In his autobiography My Own Story, Bernard Baruch recalls how his father, a former surgeon in the Confederate army, would at the sound of the song "Dixie" jump up and give the rebel yell, no matter where he was: "As soon as the tune started Mother knew what was coming and so did we boys. To me, those moves are deserving of criticisms about erasing history, but I wouldnt put a roller coasters and a monument in the same category or even in the same discussion. Im sure theyll be hitting the clearance rack soon. By accepting all cookies, you agree to our use of cookies to deliver and maintain our services and site, improve the quality of Reddit, personalize Reddit content and advertising, and measure the effectiveness of advertising. One last piece of news from the Kentucky distilleryRebel Yell 10 Year Single Barrel, which debuted back in 2016, will be available in a 2,600-bottle run this year. Weller. In Ken Burns's documentary The Civil War, Shelby Foote notes that historians are not quite sure how the yell sounded, being described as "a foxhunt yip mixed up with sort of a banshee squall". Theres something about the rebel yell bourbon confederate flag that just screams bad boy. Its the perfect drink for those who like to live on the wild side. Then suddenly, I stopped seeing it in stores around town. With these changes also brought about a hike in the price. Katelyn is a freelance writer in Portland, Oregon. While its still available for under $15, you may have more trouble finding it at the price. And hes worked with startup brands to turn local enthusiasm into national recognition. Is Rebel Bourbon good whiskey? Changing the name of the Rebel Yell is turning your back on everything that made you what you are. Did it hurt your feelings too? 6, a bourbon blend consisting of three primary bourbons aged for varying periods of time is unique. Not sure why it shows the old one on mobile. The rebel yell was a battle cry used by Confederate soldiers during the American Civil War. So, to prevent further confusion as to whether these are the same brand, weve used the name interchangeably throughout this post. Landon Sampsell We will never go there again. The new Rebel Yell look (image via Luxco). QUELLERS QUARRY INCLUDE Rebel Yell, Blood Oath, David Nicholson, and Erzra Brooks Kentucky Straight Bourbons fromLuxcos distillery. By using this site, you agree to our Terms of Use. What do you think about Rebel Yell being renamed, Racer 75? Other brands produced by Luxco include Ezra Brooks, David Nicholson and Blood Oath. As one of the minority that might get offended, I am certainly not. For Blood Oath Pact No. The Rebel Yell bourbon brand is produced by Luxco, a family-owned company based in St. Louis, Missouri. The Confederate yell was intended to help control fear. The whiskey is aged in charred oak barrels for four years before being bottled. Although the recipe for the whiskey dates back to 1849, the Rebel Yell brand was registered in 1936. If youre looking for a bourbon thats sure to get you noticed, rebel yell is the way to go. All the haters should be happy for a name change instead of losing it completely (RIP Thunder Road). If youre looking for the cheapest whiskey to mix with a whiskey coke, Kentucky Deluxe is the way to go. Each costs about $27 for a 750mL bottle. When compared to other whiskeys, a few drops of Bourbon can be perceived as being a little hot in a glass or a bucket. [1] The origin of the yell is uncertain. After the whiskey has been mashed, fermented and distilled, bourbon must be matured in new American oak barrels according to U.S. regulations. Part of Rebel Yells rebranding effort was to market itself to more than just the south, where the whiskey was originally exclusively sold. Its not difficult. Need to know: A 100-proof, 10 year old wheater, this is the latest release from Rebel Yell's Single Barrel line. The brand name is currently owned and marketed by Luxco, and the bourbon itself is distilled and bottled under contract by Heaven Hill at its Bernheim distillery in Louisville, Kentucky. The Rebel Yell is still available for purchase. Founder of CoasterCritic.com. Dont sleep on this wheated bourbon with Stitzel-Weller lineage. My favorite coasters are B&M hypers and gigas. By You caved! For anyone who runs an entertainment business where word of mouth and controversy can hurt you, the decision was pretty clear in my opinion. That's how we are supposed to do this right? "Rebel Yell will always be Rebel Yell. For the best. In addition to the flagship Rebel Bourbon, there are multiple line extensions to the Rebel Yell bourbon family. Then away to our left and rear some of Bragg's people set up 'the rebel yell'. The companys portfolio includes a wide variety of brands, including Rebel Yell, Evan Williams, Pearl Vodka, and Everclear. BrokeCal, Finish: Sweet honey and light pepper and spice. There'd be riots for sure! In April 2021, Luxco was acquired by Midwest Grain Processor, more commonly known in the industry as MGP. Sometime around 1950, Charles R. Farnsley (former Louisville mayor) had the idea to create the "Rebel Yell" brand to celebrate the 100th anniversary of Weller bourbon. While he had no prior knowledge of whiskey, he did have some experience. The park did what they thought was best. So, if youre new to the bourbon category and want to try a wheated bourbon drinking experience without taking a hit in your wallet, Rebel Bourbon is a great starter brand to give a try. Today, the production of Rebel Yell Bourbon takes place at the brand new distillery. Woh-who-ey! "He didn't bottle a great deal of it, and several years later, four or five years later he sold the brand to the Southern Comfort people, and they never used it. Privacy Policy. In addition to focusing on tradition while producing whiskey in a unique way, this distillery is known for its distinctive style of bourbon. Maybe next time I'll have to make my sarcasm more evident!!! Theres a couple things to expect from a bottom shelf whiskey. McDonald, F., (1978), "The Ethnic Factor in Alabama History: A Neglected Dimension". Is Rebel Bourbon the Same as Rebel Yell? It might not be an everyday sipper. When it was launched, it was only available south of the Mason-Dixon line. Weller & Sons company was founded in 1849 by William Larue Weller, who pioneered using wheat instead of rye in his mash for a lighter flavor than the older style of bourbons. Some Texas units mingled Comanche war whoops into their version of the yell. Old Fitzgerald has a retail price of about $15 per 750mL bottle, but its small allocation makes it incredibly hard to find on a retail shelf. Rebel bourbon is also made in Kentucky, and it is known for its strong, fiery flavor. Then arose that do-or-die expression, that maniacal maelstrom of sound; that penetrating, rasping, shrieking, blood-curdling noise that could be heard for miles and whose volume reached the heavenssuch an expression as never yet came from the throats of sane men, but from men whom the seething blast of an imaginary hell would not check while the sound lasted. While Rebel Yell Bourbon was sourced at Heaven Hill Distillery for the last couple decades, Luxco opened their own distillery in 2018. The Rebels Yell Bourbon was created in 1927 by the Stitzel-Weller Distilling Co., according to the companys website.
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