With the help of the eternally glittering Katy Perry,the makeupbrand announced that the new face ofCoverGirl is Instagram star James Charles, a 17-year-old New York-based makeup artist who has been equally killing the cosmetic AND social media game since he launched his beauty account last year. French Braids With Mini Buns Will Give You *Life*, Your Privacy Choices: Opt Out of Sale/Targeted Ads. If you're a sucker for glitter and a snatched beat, I can almost guarantee COVERBOY is about to become your go-to brand for all things glam, so let's all take a minute to thank Willam for blessing us with this range: Thank you, thank you, thank you. The aspiring makeup art So why now? The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Cond Nast. I am so thankful/excited for everything in store and the support has been amazing, he tweeted. Return to homepage. As brands like CoverGirl discover the influence of social media, young people have more power than ever to dictate what gets sold to them and how it gets marketed to them, Dr. LaBennett says. Whereas many matte liquid formulas make you sacrifice comfort for wearability, she ensures this one stays put without causing a fuss on your face. now that CoverGirl has announced that James is its first male CoverGirl. "Im happy that I put forth a line that you dont need any brushes for," says Willam. In the course of a year, teen makeup artist James Charles has gone from starting an . "Honored to have the pleasure to announce the very first COVERBOY, James Charles!" Some are extremely wearable, but most are dramatic AF, because why would Willam settle for anything less? I truly hope that this shows that anyone and everyone can wear makeup and can do anything if you work hard.". About a year ago, I happened upon this statement about the Monitor in the Harvard Business Review under the charming heading of do things that dont interest you: Many things that end up being meaningful, writes social scientist Joseph Grenny, have come from conference workshops, articles, or online videos that began as a chore and ended with an insight. "I'm aware of the other drag artists with makeup lines . The legendary drag queen spilled all the tea about his biggest beauty line, which launches at QVC this week. Though the results of Draglash are longer, thicker, and fluffier lashes, she insists the lightweight formula makes it way easier to wear than actual falsies. The brand is breaking boundaries, and they've picked a pretty talented makeup artist to come along for the ride. Some information may no longer be current. Polished Liquid Lipstick, Roncal says, is not like any other liquid lipstick you've used before. On Tuesday, the pop star helped announce that Charles has become the first male to represent the CoverGirl brand. Willam advises to think outside the box with Glitter Jelly it's not designed only to be worn on the face. Of course, Willam's been beating his face for ages. CoverBoy! "Ive used one pair of tester lashes (The Day Lash) over 20 times so far," says Willam. 2022 Galvanized Media. Singer Katy Perry, another of the companys brand ambassadors and current CoverGirl, was the first to break the news. And Im going to argue that we change lives precisely because we force open that too-small box that most human beings think they live in. Her and RuPaul's creamy version puts the best of both worlds into a single buildable shade, which Roncal says "look natural but slightly like you could see from outer space." Each of them contains just enough glitter to give them a wet-looking finish, but not so much that they're uncomfortable to wear. "I love to run Goldie down the front of my shin or on my collarbone," he tells Allure. And if that means shopping COVERBOY, then hey, it's a win-win. WALTERBORO, S.C. A series of revelations have emerged in the more than monthlong murder trial of Alex Murdaugh, the disbarred South Carolina lawyer accused of killing his wife and son. TikTok has declared the white eyeliner is back. Aspiring makeup artist and social media star James Charles, 17, has become the first male face of CoverGirl. Companies are partnering with them to parlay their fame online so that the companies themselves may feel more authentic to Millennial and Gen Z audiences.. Of course, with great drag comes great glam, and according to Willam, he's always had a knack for it. Aspiring makeup artist and social media star James Charles, 17, has become the first male face of CoverGirl. We ask for your permission before anything is loaded, as they may be using cookies and other technologies. hopefully all the young people who are afraid to wear makeup will gain confidence from this @jcharlesbeauty @COVERGIRL #COVERGIRLJames, this is such a great day for men in the makeup industry, congratulations @jcharlesbeauty #COVERGIRLJames, The love and support for @jcharlesbeauty #CovergirlJAMES is amazing. That just means more revenue for them.. Press question mark to learn the rest of the keyboard shortcuts We want to bridge divides to reach everyone. James Charles in video titled "FULL FACE USING NO BRUSHES MAKEUP CHALLENGE" published on September 9, 2016. "You don't have to glob it on," RuPaul agrees. ", RELATED: 15 drugstore mascaras celebrity makeup artists can't live without. 2023 Cond Nast. After DragCon, COVERBOY will be available on shopcoverboy.com. Be the first to know what's trending, straight from Elite Daily, 5 Glitter Eye Makeup Tips To Make The Whole Place *Shimmer*, Skai Jacksons Nighttime Routine Includes TikTok Clownery, I Went To Paris Hilton's House Of Y2K Pop-Up & It Was So Nostalgic, By subscribing to this BDG newsletter, you agree to our. Use of this site constitutes acceptance of our The groundbreaking news was first announced on Perry's Instagram, before Charles took to his own social page to share the exciting news with his fans. It has to stop. Singer and actor Zendaya became one of the brands spokesmodels earlier this year, joining the ranks of women such as Queen Latifah, Ellen DeGeneres, Rihanna and Taylor Swift. Crypto According to the company's Instagram, he'll be starring in one of their next mascara campaigns. Did You Hear "Did You Lotion" Growing Up? Dubbed Coverboy (a nod to RuPaul's infamous song "Covergirl," perhaps), the brand aims to serve drag queens and everyday makeup wearers alike with a range of lipsticks, multi-purpose glitter gels, and dramatic falsies. Who owns Gatorade: Coke or Pepsi? Gold-foiled eyes, Farrah Fawcett bangs, 3D manicures what doesn't this red carpet have? Carly Cardellino was the beauty director at Cosmopolitan. The actor describes Harry Styles as "a very kind guy.". CoverGirl has announced its first ever CoverBoy. Willam wears Coverboy Glitter Jelly in Roller Rink. "I think Drag Queens tend to wear more makeup, but its all stuff that can work with a pared-down look," he says. He said it took a lot of thorough conversations with his parents to make them understand that it wasnt an expression of his gender identity. "All CoverGirls are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful,'' the company said in a statement to TODAY. HelloGiggles.com is part of the Dotdash Meredith Beauty & Style Group, CoverGirl announced their first official Cover Boy. If you have questions about your account, please Meet CoverGirl's first-ever CoverBoy, James Charles. Easy, breezy, beautiful CoverBoy? Teenage makeup artist James Charles will be the cosmetic brand's first-ever male 'spokesmodel.' From hair trends to relationship advice, our daily newsletter has everything you need to sound like a person whos on TikTok, even if you arent. Willam admits that his color selection was a selfish one, hence his brand's high-contrast offering. you are agreeing to our, One month free trial to theMonitorDaily, From Yellowstone to The Chosen, boom times for small Texas towns. And that influence is powerful. You may be able to find the same content in another format, or you may be able to find more information, at their web site. If you're looking for a new beauty brand to stan, please look no further than Willam Belli's COVERBOY beauty line, a cosmetics company designed to appeal to creatives, drag queens, makeup artists, boys, girls, and virtually everyone else who can appreciate a good lash and a bold lip. James Charles is a 17 year old makeup artist with over 420,000 followers on his @jcharlesbeauty IG account. So I retook my senior photos & brought my ring light with me so my highlight would be poppin. .css-4xjy6g{display:block;font-family:RundDisplay,Helvetica,Arial,Sans-serif;font-weight:bold;letter-spacing:0.01em;margin-bottom:0;margin-top:0;-webkit-text-decoration:none;text-decoration:none;}@media (any-hover: hover){.css-4xjy6g:hover{color:link-hover;}}@media(max-width: 48rem){.css-4xjy6g{font-size:1.25rem;line-height:1.2;margin-bottom:0.9375rem;margin-top:1.25rem;}}@media(min-width: 40.625rem){.css-4xjy6g{font-size:1.25rem;line-height:1.2;margin-bottom:1.25rem;margin-top:0.9375rem;}}@media(min-width: 64rem){.css-4xjy6g{font-size:1.625rem;line-height:1.2;}}French Braids With Mini Buns Will Give You *Life*, FYI: Exfoliating Gloves Are The Key to Smooth Skin, Hi, We Found the *Best* Round Brushes of 2023. Still, fans have been left waiting with bated breath for creations by RuPaul, the queen who paved the way for them all. I love being extra pic.twitter.com/7Qu1yu8U2P. CoverGirls Instagram posted a video of Charles speaking about his new role. All rights reserved. I love being extra pic.twitter.com/7Qu1yu8U2P. Yesterday, the cosmetics giant named its first-ever CoverBoy: beauty vlogger James Charles. Its unsurprising, then, that James himself appears to embody those shifts. They went viral after he revealed that hed brought his own light ring to the portrait session do-over (he didnt like how the originals turned out). coverboy makeup name change. The Mally X RuPaul Color Cosmetics Collection will be available exclusively from qvc.com starting Friday, September 20 and this one's personal. Join thousands of others to get the FREEDOM POST newsletter for free, sent twice a week from The Christian Post. User Agreement and Privacy Policy and Cookie Statement and A weekly digest of Monitor views and insightful commentary on major events. One of the makeup industrys largest brands took a big step forward on Tuesday. I truly hope that this shows that anyone and everyone can wear makeup and can do anything if you work hard.". Wow. Its official: so excited to welcome @JCharlesBeauty to the COVERGIRL family. "A really big makeup artist slash drag queen secret is when you want pigment to really show up, you're going to use a sponge because they lay the product down so well," she says. Take our 'parent company' quiz! He couldnt be more excited about the news! ): "All of our COVERGIRLs are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful. Well, this 17-year-old is about to have another viral moment under his beauty belt (not to mention be a household name!) It's fun to play with the trends, but you want to keep going back to the classics. I was staring at him with my jaw dropped, wondering how he got his eye makeup so perfect and why my cheekbones have never looked that contoured/amazing in my life?! May 20, 2021; yats chipotle alexio recipe; workplace accident prevention strategies . To view this content, click 'Allow and continue'. "I am so beyond excited and overwhelmed and happy and astonished and of course, SHOOK, to announce that I am the newest face of CoverGirl,'' Charles wrote on Instagram. It will be 17-year-old James Charles, a teenager who rose to fame on social media, including by creating YouTube videos in which he teaches men and women how to apply makeup (and he can run. In the design process, Willam wanted to ensure that each product was easy to use and didn't require brushes or any complicated application techniques. I love being extra pic.twitter.com/7Qu1yu8U2P. Once you know yourself and know where your strong points are and how your face works then you use makeup to enhance that," he says. Your California Privacy Rights. Blueball is a vibrant true blue packed with silver star-shaped glitters. James Charles, a 17-year-old makeup artist from New York, will be the new face of the iconic cosmetics brand. A weekly update on music, movies, cultural trends, and education solutions. Me Because Selena Gomez Just Posted Her Bare Skin and Natural Curls, Shania Twain's Neon Red Hair Is the One Grammys Look You Can't Miss. In the week since, he lost millions of . "Alaska Thunderfuck taught me recently about the importance of highlight on a dolls shoulder, so I dab it there, too.". Charles, 17, now has more than 525,000 Instagram followers and 77,000 YouTube subscribers who come to check out his stylish creations. "I am so thankful and excited and cannot wait to show you all what we have in store," Charles wrote on Instagram, announcing that he will appear in ads for CoverGirl's new product So Lashy! It seems that almost every day, another former Drag Race contestant is launching their own brand or collaborative collection this year alone, Willam Belli, Aquaria, Trixie Mattel, and more have dipped their toes into the rapidly growing pool of celebrity beauty lines. To say that Charles is talented would be an understatement. Get non-boring fashion and beauty news directly in your feed. Oct 14, 2016 - 17 year old New York-based makeup artist James Charles is a new sensation on Instagram with over 500k followers there and another 75k subscribers on YouTube. "I like attention, and this makeup will certainly help anyone wearing it stand out," he tells Allure. "From the hippie sexual revolution of the '60s to the gender unicorn today our school rooms are the fertile soil for godless government agendas," the Benhams wrotein a Facebook post back in August. Honored to have the pleasure to announce the very first COVERBOY, James Charles! she wrote on Instagram. Charles, a Bethlehem, N.Y., high school senior with 428,000 Instagram followers, announced the partnership with CoverGirl via social media, with the makeup guru mentioning that he had been. Vote for your favorite beauty products now! James Charles is no exception. Jaleesa M. Jones . Or feet. Allure may earn a portion of sales from products that are purchased through our site as part of our Affiliate Partnerships with And we can prove it.. They crossed paths when Rupaul came to the designer's offices for a runway show fitting; what ensued was more than 20 years of friendship that's still going strong today. If you need help purchasing a product directly from Allure, go to our FAQ. If you're wondering how to do your makeup to get on Willam's good side, he says whatever you like is just fine with him; when asked about beauty trends he'd like to see gone for good, Willam had this incredible reply: "Who the hell am I to tell people what to do with their face? The singer reveals how grueling life was on the road. Were seeing a lot of interesting things with these social media stars, from a marketing standpoint, says Robyn Goodman, a professor of advertising at the University of Florida, in a phone interview with the Monitor. "Fingers work great. Charles is an aspiring makeup artist from New York, who has amassed more . It's clear to see from the images that he's one talented teen, but now the entire world is about to know his name. "This type of nonsense has got to be called out. "I started my Instagram one year ago to inspire others and as an artistic outlet to challenge myself creatively. "I put [one of these lipsticks] on in the morning of DragCon; I essentially made out with 400 drag queens throughout the day, and it never came off," she says. For an optimal experience visit our site on another browser. "It just feels like something you want to wear.". The transformation will take your breath away. I could look at this all day long and not get bored. 28,431 views Sep 27, 2019 Does Coverboy cover boy? Roncal's and RuPaul's take on the eyeliner pencil comes in three fool-proof shades, available exclusively in a trio set. retailers. Roncal says the goal for her and RuPaul's mascara was to deliver drag queen-level false lashes in a single tube, and that's exactly what this product does with a unique square-shaped brush and "fierce, molded bristles" that comb through every lash with ease. That, however, is set to change this week with RuPaul's release of his long-anticipated collection with Mally Beauty, a beloved brand founded by celebrity makeup artist Mally Roncal. One of the makeup industrys largest brands announced on Instagram that the 17-year-old makeup artist from New York is its newest model. How Bill Clinton, as first gentleman, could reshape role of first ladies. now that CoverGirl has announced that James is its first male CoverGirl spokesmodel. A screenshot from one of James Charles' YouTube makeup tutorials. Arguably the star of the whole show, Coverboy Glitter Jellies cost $12 each, come in four bold colors, and can be used just about anywhere you see fit. Allure may earn a portion of sales from products that are purchased through our site as part of our Affiliate Partnerships with He has been welcomed by other prominent CoverGirl ambassadors, such as singer Katy Perry, who posted an image of herself with Charles on Instagram, and wrote: "Honored to have the pleasure to announce the very first COVERBOY, James Charles! 19802023 The Christian Science Monitor. Thanks to the rise of male beauty YouTube stars, the idea of men wearing makeup is slowly becoming more accepted by society. Your session to The Christian For the purposes of this collection, he took the same lightweight formula with a soft-focus finish and repacked it in gold for his own personal touch. According to Huffington Post, it was only a year ago that Charles started his Instagram page. log out. Sometimes the world is a beautiful place. For one thing, James has a considerable social media presence in a world that increasingly values social media. All the Weird Areas You Can Get Injectables. As for the Designer Lashes, there will be six different options ranging in price from $10 to $18. On Tuesday, the makeup brand announced . Much like Willam's personal brand of drag, this makeup was intentionally designed to draw eyes. I just finished up my glitter testers, too, so Im glad were releasing soon. And with that newfound influence, that generations values are becoming increasingly visible. We know that theres been an increased awareness of queer and trans people in our popular consciousness. Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on YouTube. Lastly, Roller Rink is a clear gel base containing iridescent silver glitter chunks. Makeup artist James Charles is the first ever male ambassador for the makeup brand as he becomes their CoverBoy Condragulations serves intense coral pigment that can be worn on its own, meanwhile Lippy offers sheer iridescent shimmer that adds a touch of pink to any lip shade. James Charles has just been named CoverGirl's first ever male CoverGirl and will be starring in their upcoming mascara campaign. Don't just take my word for it though. #COVERGIRLJames! There's a lot of fun there, too.". Start here with our favorite contouring palettes for highlighting and sculpting. Her most recent discovery: De La Cruz Sulfur Ointment, which will change your blemish-clearing game! The perfect tummy control bodysuit, a popcorn gadget, more bestsellers starting at $8. Just wrapped another great @COVERGIRL shoot. Here he is with Katy Perry (that highlight tho!!! Charles expressed his excitement for his new gig on his Instagram and Twitter. Barbie ad stars a boy for the first time. or call us at 1-617-450-2300. Sometimes, we call things boring simply because they lie outside the box we are currently in.. Together, Roncal and RuPaul created a massive collection that embodies the fun of wearing makeup, in what he says are the shades every beauty lover should have whether they're a down-to-Earth everyday user or a professional drag queen. . James Charles has just been named CoverGirl's first ever male CoverGirl and will be starring in their upcoming . He's gone and done it again: The 17-year-old makeup artist and recently crowned new face of CoverGirl, James Charles, has blown us away with his recent foray into the trend of Ouija. Were about kicking down the door of thought everywhere and saying, You are bigger and more capable than you realize. One year ago, he boldly chose to launch his Instagram to the world, using transformative, dynamic makeup looks to showcase the many facets of his personality, serving as an inspiration to anyone who might have been afraid to do the same.". And the first male face of Covergirl brand. So I retook my senior photos & brought my ring light with me so my highlight would be poppin. "James Charles is no exception. The Monitor is a peculiar little publication thats hard for the world to figure out. Charles, a 17-year-old makeup artist from New York, will be CoverGirl's first-ever male 'spokesmodel. When it comes to these products and all beauty in general, RuPaul has but one must-know tip: Makeup is not about using products to look like RuPaul, or anyone else for that matter; it's about using them to embrace your best features. Although his time competing on the reality series was short-lived because he was kicked off for breaking house rules, he's become one of the industry's most sought-after drag talents due to his long-running comedy YouTube series Willam's Beatdown and his appearance in the hit film A Star Is Born alongside Lady Gaga.
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