Increase sales? We are a Military Team that runs in Michigan . There are generally two schools of thought in approaching sponsors: In our opinion, you should be doing the former. You dont necessarily have to build a huge audience for sponsors to want to work with you but youll need some kind of presence that showcases who you are. You need to show up to a potential sponsor with a persuasive, well thought out plan. Even in top tier Pro racing, a huge chunk of team budgets come from drivers bringing their own money and essentially buying their seat. Podcast 043: How to find and understand sponsor goals, Podcast 026: How to Tell if a Sponsor has Budget to Work With You, Podcast 009: How to Craft a Winning Subject Line. Lastly, our auto motor race PPT helps to receive coverage in event related media, like race programs, websites, TV broadcasts, etc. Draw your signature, type it, upload its image, or use your mobile device as a signature pad. You are welcome to submit a sponsorship proposal for review to the following address: Summit Racing Equipment Attn. Is your audience someone who will actually buy their product? Proposal for auto racing sponsorship by moorespeed race engineering 2131 theo drive austin texas, 78723 512.474.7223 www.moorespeed.com. We work together, help each-other out, and do all we can to make sure well have a great race. Skilfully navigating all the necessary steps to signing up a sponsor and keeping them happy will give your event a strong advantage towards long-term prosperity. Nationally Televised racing is just that. %%EOF Ht1_%`1;d`*FpS\@KOr)r+Z{]?>~)7rw):,QuH1>^qnrTb_2|=7}F>bb)E]Oa6;Sy#A'1SN1Ra1a;IKh,e4fr, 6d$arf6*m^ev`VN(rNs1q*c.7!=, :Wv 4ii>t Z3:4x-%XfE$P:5boC )zM6T& *dP>6y|~{oQB91vYmWfG=}E},v%=]Z!P[7m=X\zucFH!F GVZp[.`d.A2jy`!ba3wz8oIXe~mT#eVj_;78*/0yVA:Wk&9/I>SX-^AhhV/"E)?=w WP Consider checking out Oval Track racing. Consider what will be most impressive to the types of sponsors you want to target. In your sponsorship project, do the following: If you don't use a specialist project management tool, you can set everything up on a spreadsheet with different tabs for different sponsors. The cover letter should also include the reasons why you think this sponsorship will work. These details usually include your name and contact details and the name and contact details of the potential sponsor. This way both the parties enter into a sponsorship contract or sponsorship agreement. Motorsport sponsorship doesnt just have to be about hospitality and a sticker on the car. Sell yourself, but do not offer things you cannot deliver, such as offering to feature the sponsor's logo exclusively if you are reaching out to other potential sponsors. Dirt Track Racing Sponsorship Proposal is a perfect instrument for witnessing thrilling events. Paying fans bring attention for sponsors and even prize money (Also something conspicuously absent from club racing). 02. From NASCAR, to Club Racing, to go-karting. Keep your eyes peeled as you go about your day-to-day life too, you never know what businesses you might come across that could be potential racing sponsors. You might be messaging lifestyle brands on Instagram. Take a look at this blog post for an updated list. How to Find a Sponsor as a Beginner Triathlete. Your personal brand is the thing that your fans will get behind but its also the thing that will show how you stand out over other drivers too. Include contact information on the introductory letter and proposal. If you are currently racing, or are considering it Make sure you are getting the most out of your possible contingency sponsors, there are a lot of people who drop the ball on claiming contingency prizes. Neither Agree Nor Disagree 2.18%. Answering that question well will allow you to: Usually, in order to answer this question, it helps to conduct some kind of audit of your sponsorship assets. This high quality transparent png images is totally free on PNGkit. Well also cover the steps needed to secure long-lasting motorsport sponsorship including: All the links in the further resources sections are for free content from the podcast, blog, and YouTube channel. What makes you different from any other person? How it REALLY works, what it really is, and how to get it. Your true request is that you are asking to be part of the sponsor's sales team. I believe that sponsorship of race teams is important and necessary to the continuation of the sport. Race Car Sponsorship Agreement Template. the Comrades Marathon or NYC Marathon pages, or an interest, such as "5k running", and note the demographics of people in that audience. This proposal contains proprietary and confidential information of EVSR and Entropy Racing . Some features will have numerous benefits. And you're not alone. Most reputable sponsors want to see a return on their investment, so it is of paramount importance to write a detailed race car sponsorship proposal. Make a list of every racing expense you incurred over the past season and tally the entries. Find a class thats easy on consumables and where cars are affordable. Go more into depth with your research to get a sense of their specific goals. @JP)^~")x&d=AALKTbh;}R3qbf>T;T9+x~_e]p5| .FH+&. How long you have been racing. Social media is king. You now have to deliver on your sponsor's expectations and, if possible, exceed them. Are your posts in line with the companys current message? Whether its fitness, cooking, football, modern art, or something else, itll open up so many opportunities for you. Feel free to drop Racing Mentor a message on social media if you have any questions. 0000000016 00000 n If you are looking for racing sponsorship proposals, you are at the right place. Take pictures of you, your team and your car. To make that happen, you need your initial reach-out to be as concise and to the point as possible. Sponsor marketing objectives change and the tools sponsors use to deliver them, including your sponsorship, may rise and fall in relevance. Do you have a special story? This sponsorship proposal also highlights information about driver profiles and the schedule calendar of drag car racing events. Generic sponsorship proposals have little chance of convincing would-be benefactors. The target marketing group for the race car is the non-professional weekend autocross racer. Racing Team Sponsorship Proposal Form sbusolarracing.com Details File Format PDF Size: 915 KB Download 4. The most effective thing you can do to minimize out of pocket expense is in choosing a car that is affordable, reliable, and wont blow through consumables. In the case of direct-applicationsponsorship program, you can expect your application to reach the right person within the sponsor organization. Racing Sponsors. But there are two big things that help you find success. The objectives for your first contact with potential sponsors are to (1) come across as a credible partner and (2) secure a follow-up meeting or call. It is your job as rights holder to understand what these objectives are and how you can best serve them. Following Up Your Sponsorship Proposal; Motorsport Sponsorship Guide Finding sponsors and making it to a racing grid year on year, or for the first time, can be a very daunting prospect and is more important than simply offering logos on your livery design. endstream endobj 73 0 obj <>stream Be consistent post regularly and stay on brand. 68 0 obj <> endobj What makes you different from any other person? 0000055057 00000 n Thank the letter reader for his or her time and include all of your contact information. Race Car Sponsorship Proposal Template. If you let racing get too close to Work all the fun goes away. And the best person is always the decision maker: the person who has an interest in what you have to say and the authority to make things happen. Your almost there! If you're planning to present a sponsorship proposal to your prospective sponsors, make sure that you're ready with your offers. Consider trade magazines, local newspapers, and blogs too. Include contact information on the introductory letter and proposal. Is your account popular How many Thousands of followers do you have? Also, make sure you treat these sponsors right to keep them on board with sponsorship: Run their products and post your appreciation when you win. Do your posts get engagement? These are great places to start. This is a more simple document that tells your story. When filling out this sponsorship proposal template, remember you are introducing yourself, what you "bring to the table," and explain why the product (s) or service (s) of your target audience should be associated with your event. There might be an opportunity in doing something with your local car dealer, an opportunity in the influence you have with your audience, or an opportunity in getting a brand in front of one of your existing partners. You have to convince a potential sponsor that YOU are the person who will work for them. Everyone from the outside thinks that everyone racing cars has sponsors. The kind a marketing agency might present to a client they want to get on board. 4. If you want to prove value to potential sponsors in road racing, you need to get creative It is not a donation nor is it a "favor". In this article youll learn how to establish yourself in a way that makes you stand out over other racing drivers, the basics of sponsorship in motorsport, what works and what doesnt, the kind of research you need to do before you pitch for racing sponsorship, how to build relationships with potential sponsors, how to send a pitch email, and how to get your sponsors to renew. The organization aims to organize events such as auto motor racing, harness racing, slots . Without sponsors to impress or big prize money to win, were racing simply for the fun of it. The design proposal sponsorship is easy edit in InDesign. The one form of sponsorship which is open and attainable to all racers is Contingency Sponsorship I spoke about this in a previous blog post, HERE. The race car sponsorship template is a writable document needed to be submitted to the relevant address in order to provide certain info. Podcast 040: How to go Above and Beyond for Sponsors, Podcast 015: Sim Racing as a Sponsorship Tool. advertising would be on a very exclusive race-car, seen at Western Springs, Huntly Speedway, Stratford Speedway and other New Zealand Speedway tracks, car shows, promotional events and community appearances. Then, when it comes time to talk about renewal, youll have clear evidence of how youve helped them hit goals and milestones. Racing Sponsorships. It is a document that seeks help from sponsors to help them with their racing careers. All forms provided by US Legal Forms, the nations leading legal forms publisher. Before approaching a sponsor, draft a proposal first. 19 0 obj An initial deposit of ($ amount) must be paid on or before (date). How to Write a Sponsorship Letter. The bottom line is that sponsors will have specific business objectives they hope to achieve through a sponsorship agreement. This needs to be the starting point in your sponsorship strategy. startxref These can include: Ok - so you have a good understanding of what you have to offer. Sponsorship is not charity. When you need Racing Sponsorship Agreement, don't accept anything less than the USlegal brand. There is occasional TV coverage, but it isnt major. How invested will they be in the sponsorship's success. Podcast 032: How to Maximise Opportunities on LinkedIn, Podcast 031: How to Make a Winning First Impression, Podcast 025: How to Make the Most of LinkedIn, Podcast 010: Why Business-Minded Drivers Succeed, Get Paid to Race pages: 107-114 and 129-132. Talk to mechanics, auto shops or dealerships. Building relationships is an often-overlooked part of the sponsorship process because so many drivers are eager to move things along too quickly. We would like to pick up sponsors for our US Legends race car. Use a phone line that you are primarily responsible for answering, such as your cell phone, so calls are not missed. Once youve found the business youd like to approach, think about what their goals are. 1. What makes you stand out over other racing drivers. So when you do get a sponsor on board it pays hugely to invest in keeping them happy. There are plenty of great articles, podcasts, and books directly pertaining to creating a good. Then theres Entry-Pro like Pirelli World Challenge and Indycar sponsored Support Races (Global MX-5) in the middle, and Pro IMSA/Weathertech racing at the top. Essentially, Contingency Sponsors have already agreed to support a racing series. Once you have a list of what youll offer, think about the benefit of each the direct impact that thing will have on the business and its goals. Do you have a very popular online presence? Here are the steps to follow to earn a motorsports sponsorship: Choose a target sponsor company that's affiliated with motorsports or has sponsored motorsports organizations in the past Determine your most worthy assets and put them on a valuation list Work on your sponsorship package and sponsorship proposal Meet with the sponsor to discuss ideas Since you are racing for the fun and bragging rights, you arent usually considering wrecking competitors to get by. s !1A"3Qa5RSTrt#$2BqUb Work from the outlines you prepared to include all of the important details. The sponsorship package underpins the agreement fire your organization and your sponsor. You have to convince a potential sponsor that YOU are the person who will work for them. In your racing sponsorship proposal sample, you can also suggest and communicate suitable marketing tactics and strategies to the potential sponsor. Write what the sponsor will get in return, working from the list you have prepared. Understand the sponsorship process first. Have a question? In this article, we have some handy racing sponsorship proposal samples in PDF available for your use. Faith Motorsports takes great pride in making sure each sponsor's expectations are greatly exceeded. And, as always here at Race Directors HQ, we start from ground zero Let's start with what sponsorship isn't. endobj Limit the photos to no more than one or two per page for the best aesthetic. Here's what your proposal should include: A really easy way to extract demographics information for your audience it to use your website's Google Analytics data or Facebook's Page Insights for your Facebook page. 5 0 obj Figure out what you can offer to a potential sponsor. Bring your own food to Track Days Save money while eating better. Will they be seen as an innovator in their company if the sponsorship succeeds? Its a great thing to have but it will not help you secure sponsors on its own. Building relationships can take a number of different forms: You might be going to networking events to build relationships with local business owners. 03. Limit the history to no more than two typed pages. Racing is an expensive sport that requires investment and sponsorship. Keep that in mind when frustration sets in along the way. There are often so many reasons you shouldnt push forward with your sponsorship goals and its so much harder to keep going than it is to quit. Tell us about it. Although you've come a long way its still easy to get undone at this stage by the two cardinal sins of sponsor-seeking: Yes, copying your last sponsorship proposal and editing your sponsor's name and company details is tempting - it will definitely save you a lot of time. Some of the more common types of sponsorship are: Cash sponsorship: Fairly straightforward - you make your assets available to the sponsor in exchange for cash. Be sure to include a call-to-action so the decision-maker knows what you want them to do next. 01. Its so much easier to close a sale with someone youve already built a rapport with. Your proposal can't be, "I have a race car and it gets seen by a lot of people, therefore, if you put your logo on my car you. Expect serious, cutthroat competition with the higher stakes. . More likely than not, however, the sponsor will come back with questions and perhaps a counter-offer on the scope or price of the sponsorship. There are two reasons to have a sponsorship proposal, the first is position yourself as someone who can help a business. . Im not saying that lucrative club racing sponsorships are unheard of, but if you ask the random driver with a business name on their car, they typically arent taking a huge check to have the name on their car. The racing sponsorship proposal samples given on this page will help you in creating an effective racing sponsorship proposal. It has to be filled-out and signed, which is possible manually, or with a particular solution like PDFfiller. In terms of identifying potential sponsors to approach, you should prioritize the following groups of candidates: In many cases, where a sponsor runs an active program for seeking out or inviting sponsorship requests, the sponsor will want to make it easier for you to reach them. . Include a quick reference of what that audience corresponds to in your proposal to be transparent with sponsors on how you got the information. Consider yourself as a marketing agency pitching to a business. Do people regularly gravitate towards you for some reason or other? From working with world-class drivers to developing a motor oil specifically for the high-revving speeds and long run times of racing engines, where there is racing, there is Valvoline. to see that back in extra sales. Sponsorship fee For the term of this Agreement, the Sponsor shall pay the Racing Team a sponsorship fee of ($ amount), payable in full by (date) or in installments.
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