Keep it coming. Interracial couples are 10% of all new marriages, which is material. Its all a way to appease them. Why is this? People dont have the stomach for it; they dont have any alternative brands to turn to; and in the end, its probably just not worth the time. In my youth you could even have called me a SJW. It is the same with Russia, because they have no control there. I feel that pushing this agenda has given the blacks an over inflated sense of self worthin that instead of taking a productive place in American society it has just emboldened them (blacks) to riot, burn, smash and grab, accost, push people into train tracks, attack people on the street, carjack, murder, and a myriad of other crimes and not be punished for it. Its not just every commercial break; its nearly every commercial now where white people are put in secondary or subordinate roles, white men are made out to be idiots and buffoons, and black people are universally portrayed as the smart, sensible, successful role models everyone else looks up to. We were told that race could and should be used as a tie breaker when choosing between two otherwise equal job candidates. But this is not happening just in commercials, look at all media. In more than 90% of the simulations run by Facebook, diverse representation was the winning strategy for ad recall lift. It would seem that racism is alive and well, and Im not just talking among white people. And it all just aint about a disproportionate amount of blacks in commercials. And not created and shown exponentially more than they are present in the real world in order to enforce an agenda and brainwash the populace. I have no heirs and actually considered it for a moment but the HYPOCRISY of both BLM and the CRT government consultant who gets paid $20,000 for a LECTURE and $250 thousand annually by government. I saw plenty on my Xbox dashboard whether I wanted to or not. While we are at it the advertisers can knock off the peyone, aka crooked carrot, feminine products etc. As you note, weve allowed our culture to somehow brand masculinity as toxic a big mistake, as it is and always has been the natural combination of masculine and feminine parents that has allowed the human race to survive, to birth and raise the next generation, and to prosper in a harsh world. I change the tv when a commercial comes on. And if they get some more white women to date black men along the way, all the better. No one eating Shabbat dinner or at a seder, or celebrating Chanukah, etc. Look from within. While 10% of all new marriages are interracial, only 1% are black/white marriages. These fatherless children become bitter adults that seem to want to exact their revenge now through these various culture and media outlooks, but sadly this perpetuates the cycleAll the while deteriorating a consumer landscape that has less money, less confidence, less curiosity, lower critical thinking skills, less innovation and less resilience when confronted with challenges and uncomfortable topics. Of course posters, marketing, etc would be mostly white if the country was mostly white. Actually, Jordy, I dont think Robert is being sarcastic. However, when the nature of this representation in no way reflects society at large, its only reasonable to assume that an agenda is being pushed. Im proud of that, but I think the powers that be are trying to protect themselves knowing that they lead almost all white ad agencies. Maybe, we should all stop buying products from any of these companies that use these tactics and the governments now need to intervene to stop this escalating further as this will cause issues, Yeah, I understand things are as bad or worse in the UK, Ian. Ive peeked in on my Google search results on occasion and been perplexed by the low search ranking for this article. Until Black leaders come out and say something nothing will change. Thats right we cant. We expect this from brands (like PETA) whose missions are tied closely to such issues. And many, many interesting theories on what is going on. The stunning lack of diversity in the advertising industry goes back decades and those in power have done little to change it. Everyone and anyone can use a public library free internet, job searches, self-education are all to be had there. Remove race and substitute with something else. But the problem is, ALL the ad agencies are also doing this.. in concert with ALL the corporate brand executives. I think theyre trying to sell ideas I just dont know what ideas theyre trying to sell.. I believe it, Janet. This must stop before it escalates beyond any controlled means. Thats short for a leading man. 2. These points are not racist at all. NEITHER of these black democrats who blame whites for everything bad had GIVEN HOMES or anything that I know of to POOR BLACKS they PRETEND to care about. Boy.. America lost its spine. Hi, Jason. It seems like TV is pushing white kids to act like disgusting black kids. You are so right! Ad industry publications such as Ad Age and Adweek and Digiday cheerlead for it. And who are they? I realized its because advertisers dont want to feature men but when they have to it sure as hell wont be a white guy. Ive been retired for 9 months now and I have been watching a lot of TV lately. Like the fact or not! The same has been for blacks since 1960. Lately even the truck commercials feature females with men nowhere to be seen. (Thats why he founded Jeremys Razors as an alternative to Harrys when that company pulled its advertising from The Daily Wire after a social media influencer with two followers complained about an on-air discussion about gender dysphoria.) Look at the latest Purge movie.its about POC people running around killing White people. Its not from the big companies and not network or mainstream cable providers. Shopping malls and soft drinks over index with black customers, so feature higher percentage black actors in those ads. By comparison there are aprox 4 featuring white male black female. The net result is even fewer white people in commercials. Thank God there is a voice of reason on the net. For example, women are now gaining more ground in the world of cinema. Going by the commercials, one would think that Hispanic and Asian people make up a far smaller percentage of the population than black people, when in fact their number is double. NFL merchandise commercials show virtually no whites in their merchandise ads, yet TV live shots of stadium crowds are almost entirely white audiences. Thank you for the kind words, B.Y. I find the media, the big corps, anti-social media, etc., quite nauseating. I would think that minorities, especially blacks, would and could argue that for decades they were grossly underrepresented in advertising and theyd be right. 10 reasons why people hate TV commercials in 2023 (in no particular order) 1. Appreciate your thoughts, Robert. Identity politics have infiltrated everything: sports, movies, music, video games the entire culture is lousy with it. But leave me out of it. Just like BLM is a terrorist group. I know that every generation makes the same claim, but it is only in recent times that we have reached the critical 100yr mark of the Federal Reserve Act being passed. Yes, changing channels and closing out of online ads are two ways of telling advertisers their ads dont interest you. Civil discourse, along with shades of gray, subtly and moderation are in short supply and disappearing fast. Marketers often fail by developing a campaign and then inserting a few diverse people to check off the diversity box. People of color in commercials usually do not get my attention and I do not buy their products. After all white men have been portrayed as stupid do nothing without the help of the wife in Sitcoms for years, to the point I stopped watching such nonsense. The neighbors are all black and mixed race. If Id replied with anything but an acknowledgement that yes indeed, todays advertising industry is totally overrepresenting black people and making white people look like idiots, then that would have told you that I was a lunatic, or at least intellectually dishonest, and that this blog was not worth your time. Pew Research indicates that roughly 40% of the U.S. population is a racial or ethnic minority. In a televised production of The Nutcracker a few years ago, we saw wealthy 19th Russian couples at a ball in St. Petersburg who were interracial. Marija Zivanovic-Smith, NCR Corporation, 2. Its ridiculous and feels like retribution at this point, rather than wanting things to be equal. I completely agree with everything in the article. If Im watching TV, and there are, say seven commercials on before another, often annoying, show promo during the long commercial break, six out of the seven commercials have black people, or mixed couples. if anyone wants the stats on these, just ask ..I dont come here often, but will try to check it out when I can, I get what youre saying, Dan, and the stats do back you up. Do you think they diminish celebrating Ramadan because of the Christian minority? For the past many decades and, I would argue, especially since 2008 we have been living in a world where race is used as a cudgel to divide us. and many references to the over-representation of Black actors in advertising (which I have noticed), but neither you nor anyone who has commented has given the percentage of commercials employing black actors. Believe me the subliminal message especially to young people is clear. Even if they use a purple clown. Im fine with showing mixed race couples since they certainly do exist but its portrayed in far far greater percentages than exist in reality (unless Madison Avenue is trying to have life imitate art by convincing women that black men are the ideal and white men are bumbling morons). I resisted Facebook for years and opened up an account only when I had a small business and wanted to advertise to my community. And no wonder. Youre spot on Sharon its really sad to see that the woke/cancel culture society is promoting this rubbish on the Caucasian culture its far from reality and its only going to promote division within our society . Wish we could go back to the 90s.. when America had a backbone and when the cops could beat the crap out of the criminals without the cops going to jail for doing their jobs and the criminals being made into heroes. I think many of us would agree that it does none of us any good for advertisers to continue to push such silly and unrealistic representations of people of different races. Just an FYI. White and not-skinny. The women in commercials, no matter what race, are a size 0 model and theyre never shown eating. And sadly, race relations or whatever you want to call it is but one cog in the overall gear mechanism. Beautifully written! I cant help but notice the blatancy of this and it feels so forced and ingenuine. A certain percentage of people see the propaganda for what it is, Charles. Its going to backfire! Caucasians need to stand up for their heritage and values. I became republican for this reason. Sure, theres probably a small percentage of black and brown folks who live that way, but it seems a cheat, disingenuous and just plain lazy. So much truth here, especially in the fact that so many political, social, and religious agendas and conventional wisdom are driven by big-money corporations (Pfizer, anyone?). The female chromosome is XX, the male is XY. But you'd have to be Stevie Wonder not to see the forced diversity in today's TV commercials. Oh, thank you, Anonymous. The ANA asks you to accept cookies for performance, social media and advertising purposes. Thats perfectly normal! Highly insulting. Not with any solution or anything with substance, but rather, with a cliche: the first step in solving a problem. Im a white male in my 60s, a demographic that is completely shunned. At some point there will be a backlash for these companies who try to portray average Americans in a very disingenuous way. And I am CONVINCED this is due to SPECIAL INTEREST GROUPS and PACs and ACTIVISTS. On the topic of authenticity: In my research for this blog post, I happened across an article from the UK on how some advertisers have faced a backlash for tokenism that is, running ads filled with white actors and checking the diversity box by including one single member of another race or ethnic group. But true. Hispanics and Latinos are seeing themselves represented very little in advertising, which probably has them feeling pretty slighted given that they account for nearly 20 percent of the population and their purchasing power is growing 70 percent faster than that of non-Latinos. The black women get the white men, or a woman of any color, and thats another culture that we are bombarded with gender-less actors hmmm is it a male or a female. I worked at DFW Airport for 30 years and I did everything in my power to keep my sexual preference hidden form all my coworkers. Im not mad at they, but I have no clue what drives Lowes CEO of marketing to go along with the black female diversity officer and they in a cube that says eliminating Christmas is the right direction. 5. How many movies are made now featuring men (and some women) in their 70s as the action hero lead? I dont even want to look at another Black person on TV, and this is coming from someone who has had many Black friends in life. Again, youre not racist just observant. This is so far off what is anecdotally obvious to the average TV viewer, that it suggests erroneous data. I was offered one audition to play the stupid, out of shape, sweating know-nothing white male being berated by his wife while trying to buy a mattress. Although blacks have made inroads into white suburbia, the blacks in most commercials have mostly been dyed lily white by Madison Avenue. Ive been in the brand/marketing/creative realm for over a decade and am really surprised at the overtness of this trend, while looking for photo stock. In an effort to do their civic and moral duty, (along with the brand executives, aka clients) they all decide to help out, and cast Black talent (the actors). Ive never seen anyone other than a white male actor cast as a burglar in a home security commercial. . Its not just tv ads, this forced culture perspective is everywhere and is very much being driven by the so-called coastal elite i.e. One last point. I would agree, but Im kinda old and untrained for warfare against my country. Much like in the 1980s in the early beginnings of the S&L downfall, I banked at an S&L. Thanks for reading and taking the time to share your experiences and examples. I agree, The advertisers are trying to brainwash our children. I happened along this post because I have been observing everything you mentioned. And if by fake advertising you mean this totally unrealistic representation of people were all seeing, then youll be hard pressed to find a brand or advertiser who isnt guilty. It seems like a no-brainer, but this means that ads targeting more diverse . Believe it or not, the United States of America is one of the *least* racist countries on the face of the earth. At 2:54 in that video, the voiceover says: Whether its acceptance of an interracial family or a same-sex couple, advertisers say these new ads are a reflection of modern America.. I see them small as ignorant tools. The rich profit from the loss of our young. Patrick West Columnist 31st August 2017 Share Topics Politics According to a report in The Times on Saturday, advertisers. I dont know how any young women these days can even be attracted to the opposite sex anymore since there seems to be nothing but a slightly more boyish version of themselves to choose from. So, Lowes (and MANY other companies) feel the need to eliminate Christmas when 90%+ celebrate Christmas. Sorry it does not even out to put mostly blacks in front of the camera while keeping the behind the camera jobs for whites Except for a few superstar talents, people in front of the camera make less long term and have short careers compared to people behind it. Cameron Conaway, Solace, 6. Firms can address these issues as the economy . Super Bowl commercials will be viewed with an especially critical eye on Sunday as a tangible indication of how the ad world has responded to the calls to fix . I live in Saint Louis. I do believe that their day will come sooner than they think. Who built this country? Say, did you see that someone blew up the Georgia Guidestones the other day? I remember a commercial for some years back showing a husband so stupid, he couldnt even go to the grocery store without constantly calling his wife, even when the cashier asked paper or plastic. I dont remember the advertiser, only that that commercial totally pissed me off everytime I saw it. November 2021. This diversity crap has to end but it seems to be caused by companies so they promote ethnic groups in fear of retaliation that they are not representing other communities. It really doesnt matter to me what race a person is in a commercial. Thank goodness somebody voiced what I have been thinking for days. We are all bludgeoned in the face daily by this nonsense and I am bleeding profusely. What she/he is doing to womens college swimming is a travesty!! They have many corporations with their HR divisions and advertising departments all drinking the Kool-Aid. Thank you for pointing out yet another double standard. Its important for the masses to hear from other fair-minded people who arent afraid to call out what we all can plainly see.
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