3 Step Guide for Assistance, Federal Emergency Management Agency | Emergency Management Institute, Notice to Applicants for EMI or NFA Courses, How to apply for a FEMA Independent Study course (Online Course), How to apply for a course held in EMI (On-Campus Course), Non-Resident Courses (EMI Courses Conducted by States), National Standard Exercise Curriculum (NSEC), Master Exercise Practitioner Program (MEPP), Emergency Management Professional Program (EMPP), National Incident Management System (NIMS), Integrated Emergency Management Course (IEMC), Disaster Field Training Operations (DFTO), Schools Multihazard and Mass Casualty Planning, Virtual Table Top Exercise (VTTX) (Sites participate from home via VTC), Critical Infrastructure Security and Resilience, Exercise Simulation System Document (ESSD), Guidance on COVID protections for EMI students, Please review the IS FAQ's for more information, IS-29 Public Information Officer Awareness, E/L0388 Advanced Public Information Officer, Master Public Information Officer Program, Special collection: Emergency Management Institute student papers, E/K0389 - Master Public Information Officer Implementing Communications Strategies for Whole Community Leadership, E/K0393 Master Public Information Officer Applying Advanced Concepts in Public Information and Communications, E0394 Master Public Information Officer Mastering Public Advocacy Plans to Create an Effective Community of Stakeholders. Refer to the list below. The following are excerpts from some successful blogs by the Centers for Disease Control and Prevention (CDC), the Ventura City Manager in Ventura, CA, and the Arizona Department of Health Services. This training focuses on both parts of the equation. As with ICS, the JIS is as simple or complex as the needs of the situation. (Correct), The report was written by the officer. A good overview of ICS is provided in the independent study . Many edits, however, can be made in real-time and appear almost instantly online. NIMS Overview Communities across the nation experience a diverse range of threats, hazards, and events. Time is a crucial element in any public awareness campaign. A Public Information Officer (PIO) for a public safety or emergency management agency might expect to spend what portion of his or her time on activities directly related to incident response or recovery? They can be seasonallike hurricane preparedness week. 16825 S. Seton Ave., Emmitsburg, MD 21727 Many organizations follow stylebooks that establish how they will communicate with the public in terms of titles, capitalization, punctuation, and so on. A PIOs proactive approach to public information enhances credibility in messaging. For some incidents, implementing a media area may be an important way to manage the situation. endstream endobj 1929 0 obj <. Joanne H. Moreau: We focus a lot on making sure that we have a very accurate and timely information process of information dissemination. People use technology to tell others that they are okay. Office: (301) 447-1200 Fax: (301) 447-1201, (800) 621-FEMA / TTY (800) 462-7585 At the completion of this course you should be able to: The remainder of this lesson presents information on your role as a Public Information Officer (PIO). Once again, we see a fire threatening our citizens and their homes. Public information can help people make the right decision at the right time. Develops a strategy or plan for handling the incident, monitors it in process, and adjusts the plan as needed. (Unit 2), Describe the types of written products used in public information activities. The Incident Command System is a fundamental element of emergency management. A goal that makes you stretch is good. The 8-Step Communication Model includes:A. Assess the current situation B. The Sonoran Desert will be among the hottest places on the globe for the next 4 months. The fire started near Harvest Junction on the railroad and the fumes from the burning hazardous materials in the cars threaten a number of nearby communities, according to local authorities. 1928 0 obj <> endobj . Describe the role of the PIO in an emergency. Preparing quality written products including news releases. The steps to organize and conduct a news conference or briefing are: Note: You may want to identify several knowledgeable people to assist and provide information at the news conference or briefing. %%EOF Supporting information can be described as: A. PIOs shouldA. compile a go kit to allow for lengthy deployments to a long-term incident. Blogs to cover events as they are happening. You can find the complete list of courses in the Spanish language course list. Angie Welling: Reporters understand change really well because our days are always changing, but just have that plan in place, know basically what you want to do, whos going to staff it, what will be available, what hours you will be available for the media. The rise of zombies in pop culture has given credence to the idea that a zombie apocalypse could happen. The table below summarizes what you need to provide for a print story, and identifies the advantages and limitations of print. B. It includes features and characteristics that are not available in a traditional news release, such as: In addition to having good written communication skills, a successful PIO also needs to be able to speak effectively. T;)D2Dt `NY"`~XH@P ` Three PIOs on the scene of a crisis huddling prior to making a statement to the media. In 2008, the average per-person hospital treatment cost for heat related illnesses in Arizona was about $7,500, leading to a whopping $11M in treatment costs. The test questions are scrambled to protect the integrity of the exam. Public information entails the processes and systems that enable effective communications with various target audiences. Work to keep them out of danger as you would any member of the public. Disclosing information to the public in ways that are easy to find and use. %PDF-1.6 % Your media list should be current, complete, and tailored to your organization. They heighten awareness of community hazards and encourage the public to take steps to become more prepared. Year in and year out, nearly 1,400 Arizonans get heat related illnesses so serious that they end up in an emergency department. EMI is introducing a limited number of IS courses that have been translated to the Spanish language. 514 0 obj <>/Filter/FlateDecode/ID[<897144EC39D7C94ABD0F71D9C292EE4A><41375C8F366F3C4EA1877AFFBEEAAE0A>]/Index[494 31]/Info 493 0 R/Length 101/Prev 195410/Root 495 0 R/Size 525/Type/XRef/W[1 3 1]>>stream Even a few minutes of practice can make a big difference. . In the next lesson you will learn how to communicate effectively when an incident happens. (Unit 4), Apply public information techniques to a 5% scenario. Identify contacts and sources that are relevant to your organization. *F ;/7Bw1p i~$^y' _r] @8'_= J J0 Managing public information is another fundamental element of emergency management. To be eligible for the course, the student must successfully complete the following courses: The completion of the following courses is recommended but not required: The Center for Domestic Preparedness (CDP) is an Accredited Provider (AP) of Continuing Education Units (CEU) and is authorized to award the following CEUs for successful completion of this activity: IACET (International Association of Continuing Education and Training) 3.2 CEUs, 1-866-213-9553 between the hours of 7:30 a.m. and 4:30 p.m. CST, Contact Us Campaign topics can range from recruiting volunteers to fire safety. This course can provide a basic understanding of the PIO function for those new to the position. The highest-ranking State official C. His/her regular boss D. The Operations Section Chief, 13. Mayor Holden: We need to get in advance of different things that could happen, and begin to put a television show together to talk about the things that people should be aware of and what they can do. Policies for evolving media (e.g., who can post, what can be posted, how to respond to negative comments, etc.). View IS-29.a - Public Information Officer Awareness | FEMA Emergency Management Institute (EMI).pdf from CIS 20 at SUNY Empire State College. Derrick Jensen: The feedback we received from them, from the local media that we work with on a regular basis and have a pretty good relationship from them . (What will motivate them?). Examples of JIS configurations are: The previous examples of JIS configurations demonstrate that sometimes a location is needed to facilitate the operation of the JIS. The Public Information Officer Awareness Course (IS0029) is designed to familiarize participants with the concepts underlying the PIO role. Some evaluation data can be collected without contact with the audiencefor example, number of Web page hits or increase in the quantity of smoke alarms purchased. What actions and resources are being used to achieve the objectives? Where do they go and how do they get there (e.g., do they spend time on public transportation, do they visit the library, do they go to sporting events, etc.)? These sites make it easy to establish networks of contacts. They have access to the officials. Determine who your audience is, what they need to know, and what they already know. Measurement is how you evaluate success, but make sure your numbers reflect significant achievement. Overview: The FEMA IS-29.A course was published on 8/5/2019 to familiarize participants with the concepts underlying the PIO role. (Unit 4), Given a scenario, apply the 8-Step Model to a public awareness campaign. Next you need to identifyhowyou will communicate. Emergency Management Institute This lesson covered the knowledge and skills you need to effectively manage emergency public information during an incident: The next lesson summarizes your role as a PIO and how to use all the tools available to you to help your community be prepared and to share critical information when an incident happens. People have a right and a need to know about the risks they face. The Student Self Service Portal allows you to print or download Independent Study (IS) Completion Certificates, Student IS Transcripts (for personal or employer use) and Official IS Transcripts (for educational institutions only). Develop and pre-test materials C. Develop an action planD. What events nationally and globally are in the news? A media pool: Note: Media pools can cause disagreements among the media. A directory of your organizations Internet presence. Identify the purpose of what you are writing and start with the main message. B. describes a writing technique applied to social media content. According to the Bureau of Labor Statistics (BLS), the median, annual pay for public relations managers was $91,180 in May 2012, with the top 10 percent earning more than $166,000. Always connect with the Incident Commander before making any statement to the media. Timely updates and corrections to information in evolving incidents. 1. It provides a framework for people from multiple agencies to work well together B. Develop and implement your campaign by setting a goal, creating a message, choosing your medium, and identifying timing. that can be used to purchase operational resources as needed, Paper forms, in case there is no electronic access (i.e., no Internet access, power outage, etc. Is there any restriction on the information to be released? Possess and enhance certain qualities and skills that make an effective PIO. NIMS describes the use of the Joint Information System (JIS) to complete the critical tasks of information sharing and coordination. Develop a picture of who you want to reach with your message by asking: Now that you know what you want to communicate and to whom you will communicate, next you need to develop and implement your campaign. Click on a program for additional information. School, 43 Margaret St. . Social networking sites are online communities that connect people. Determine information to be communicated to the public. Admissions Fax: (301) 447-1658, Independent Study Program Other zombie origins shown in films include radiation from a destroyed NASA Venus probe (as inNight of the Living Dead), as well as mutations of existing conditions such as prions, mad-cow disease, measles and rabies. When creating your media list: Media information is constantly changing; make sure you have a process to keep your media list up-to-date. We wanted questions answered, we wanted stories to be able to do, and we had one place to go to and that was great. Email can be used to get people: In order for email to work, you need to have a good email distribution list. Resident/Non-Resident, Trainer Program, etc. Public Information and Warning . Describe how to effectively communicate orally and through written products. Describe how to manage the news media at the scene of an incident. Time will also impact the shelf-life of your campaign. Some examples include traditional media using: An important step when communicating is to continually evaluate and adjust your message by monitoring the media. Mayor Holden: By having that access it really helped us to quell the various rumors that were out there and we were able to keep the situation calm. Below are some tips for writing in a clear, concise, and organized manner: Although active voice is preferred and is more interesting, passive voice may be appropriate when the doer is unknown or you want to focus on the receiver of the action. C. (Unit 3), Recall preparation techniques that contribute to a successful media interview. The Student Self Service Portal allows you to print or download Independent Study (IS) Completion Certificates, Student IS Transcripts (for personal or employer use) and Official IS Transcripts (for educational institutions only). Tammy Kikuchi: Having the Joint Information Center for this event was critical. * The social media links provided are for reference only. Avoid acronyms. Even the best writer can make mistakes, particularly when under pressure or in a time crunch. It was four, five, and six teams from every news, particularly the TV stations sending out that many cameras with that many reporters from each station and it just was incredible, not to mention the newspapers, the radio stations, the smaller papers in the area plus national media. For different audiences, you may need to write different products. How or what can your community learn from these events? One that is completely out of reach is de-motivating. In Lesson 2 you learned about the many different media options you have, including: Select the right medium or right mix of media for a strategy to get your message to your target audience. Select the right media to reach the target audience. Admissions Fax: (301) 447-1658, Independent Study Program 95% B. He and his wife threw open their window and helped their kids drop to waiting neighbors gathered below. Lets review the different types of communication tools in more detail, starting with print media. Managing Public Information for All-Hazards Incidents (MPI) is a four-day course that provides students with the practical knowledge of the role of the Public Information Officer, the National Incident Management System, emergency communications methods, risk communication, and interpersonal skills. Poor grammar and misspelled words can confuse the audience and hurt your credibility, but the most important goal is to communicate. Students also learn message development and . The public information officer (PIO) reports to the incident commander, who in turn reports to the agency or jurisdictions responsible. A strategy to effectively use all the tools (traditional media and evolving media) together and determine the best mix of tools for what you want to communicate. You can learn how to protect yourself from heat with some resources on our website including our Heat Brochure, Heat Related Illness Tips for Schools and our newly revised Heat Emergency Response Plan. 140-character stand-alone micro-blog statements. You cantand dont expect them to stay there all of the time. You can find the complete list of courses in the Spanish language course list. Work within the emergency management system. or a non-emergency event. endstream endobj startxref Emergency management knowledge including an understanding of NIMS, ICS, the JIS, and the JIC. Increased information needs can be handled. This feature can facilitate abuse of the system. Keep the subject and verb close together. With an eye on public safety, the mayor began looking for a way to educate people about disaster preparation and response. B. is not bound by public record laws. As demonstrated by the examples, micro-blogging has become an important source of information in preparation of, during, and after crisis situations. The Governor is continuing to monitor the situation. (Unit 1), Describe the role and functions of the PIO. Joanne H. Moreau: Working with the children, and with such an emphasis on the children, we wanted a tool that could reach them. The five (5%) segment of the 95/5 concept B. downtime when working an emergency. C. blue sky time but makes no difference in credibility. Describe traditional media available for communication. Access to you and the newsmakers or persons in charge. And thats not all. Additionally, it can provide those in executive-level roles with the necessary knowledge of PIO roles and responsibilities during an emergency. A micro-blog is a type of blog where the message is shorter. Gathering feedback and heading off problems, Explaining your mission, policies, and goals. Tell the media representatives: Follow-through goes a long way to establishing good relations with the news media. (Incorrect), John enjoys boating, swimming, and fishing. The public information officer for an organization A. should clear all public documents with neighboring agencies before release. Determining hazard impact is a crucial component in emergency planning. It can be taken alone or before Basic Public Information Officer Training (G290). if4-0lP,H^F1!P`8FF@T br.afQP0G@U@} )F%H (wtP9 lF `PFn*Lks]k^s9LgsXxh|s ]bpa As part of conducting research, you have identified populations in the community who are vulnerable and need the information from your campaign. Please review the IS FAQ's for more information. These tools allow you to use key word searches and provide you with updates in your email or through an RSS feed or through the tools Web site. Cell phone(s) with email capability or satellite phone(s), Flash drives and CDs* containing the elements of the crisis communication plan (including news media contact lists, PIO team contact lists, information materials, etc. PIOs need to have a complete understanding of the community's demographics in order to: A. Switchboard: (301) 447-1000 News releases are one of the most commonly used tools for PIOs. I know our superb team of firefighters will do all they can, but the conditions on the railroad are particularly difficult, Smith said. Information developed and disseminated in anticipation of, during, or after an emergency to provide specific life- and health-saving information C. Issuing a news release on a seatbelt law (public information); announcing a road closure due to a multiple-car accident (emergency public information) D. Information collected, assembled, or maintained by an organization in connection with the transaction of official business and available for dissemination to the public, 15. Continue to monitor the weather., Example 3:4 Shelters remain open: MassMutual Ctr, 1277 Main St. Springfield; Quarry Hill Comm. The latest information on activities, events, and resources. This course can provide a basic understanding of the PIO function for those new to the position. Score .9906. Tammy Kikuchi: I would say it, whatever expense it takes for your Public Information Officers to get the training, spend it. Is the conduit for information to internal and external stakeholders. One of the advantages of the Incident Command System (ICS) is: A. Serves in an ICS role 2. Ability to hold feature stories and run them when space is available or on specific dates or times of year, Audio (sound clips or telephone interviews), Prerecorded segments lack the break-in option for providing emergency information, Exaggerated nature of local television news. AZ Department of Health Services Directors Blog. Your goals should be: The following is an example of a SMART goal: The Hurricane Ready campaign will present information about local hurricane hazards and the steps to take to be prepared by securing by April 5 media placement on three television stations, two newspapers, one social network, and a micro-blog, each week in May.. C. will transfer to a planning position if no media covers an incident. Smith activated the State Emergency Operations Center, which coordinates State firefighting efforts in these situations. The benefits of social media include the following capabilities: New social media tools are being developed and implemented all the time. Blogs are Web sites that allow you to engage in a conversation with readers. Practice talking in 5-second to 8-second sound bites. Terms of Use, IS-100.b, Introduction to the Incident Command System, IS-200.b, ICS for Single Resources and Initial Action Incidents, IS-700, National Incident Management System, An Introduction, ICS-300: Intermediate ICS for Expanding Incidents, ICS-400, Advanced ICS for Command and General Staff, IS-702.a, National Incident Management System (NIMS) Public Information Systems, IS-800.c, National Response Framework, An Introduction. The media area is a place where media congregate to help enhance the flow of information. The median salary for a public information officer is near 60,000 a year in most states and between 80,000 and 90,000 a year in higher cost of living states. If you use an acronym, make sure your audience understands it. 3. Communicates with internal and external stakeholders. A news conference or briefing may be used when you want to: A news conference or briefing may be announced by using a press release or media advisory. When considering whether a goal is attainable, ask yourself: Do I have the skills and resourcesor can I get themto achieve this goal? Describe how to develop and execute a public awareness campaign. Contact commercial vendors to identify contacts and the process for news releases. Many times the site of a crisis or disaster may be considered a crime scene and needs to be processed by forensic units. The successful PIO develops credibility and builds relationships with the media by consistently: More information on media relation skills and managing the media is presented in Lessons 3 and 5. Each time this test is loaded, you will receive a unique set of questions and answers. Watching the background. FEMA does not endorse any non-government Web sites, companies or applications. 1943 0 obj <>/Filter/FlateDecode/ID[<9229C3A5CD7F8A409FF242859AD01E9B>]/Index[1928 28]/Info 1927 0 R/Length 89/Prev 779652/Root 1929 0 R/Size 1956/Type/XRef/W[1 3 1]>>stream In your communication strategy, identify how you will use social media by itself and together with traditional media to prepare your community for emergencies, and to provide them with life-saving information when an incident occurs. Last name. Tammy Kikuchi: The response was overwhelming. Once your campaign is implemented, the last step is to determine its success. In the Incident Command System (ICS) structure, the Public Information Officer (PIO): A. The training courses listed below include those delivered at the state, local, tribal, and territorial level as well as higher-level training managed by EMIs subject matter expert training teams. D. a required responsibility of the PIO as outlined by NIMS.. Grab the attention of your readers so that they will continue reading. if you do not have a sid, Test questions are scrambled to protect test integrity. Construct and deliver an appropriate crisis and emergency risk message. As a PIO, you will likely communicate public information and emergency public information as well as conduct community education. Additionally, it can provide those in executive level roles the necessary knowledge of PIO roles and . For more information on the Public Information Officer training program, contact FEMA-Master_PIO_Program@fema.dhs.gov. If there is a reason that the media cannot be allowed access to the scene, consider using a media pool to restrict access while allowing them to get the images and interviews they desire. Brian Hyer: We had all kinds of questions. This lesson introduced you to the steps to create a preparedness campaign: These steps will help you develop a campaign that will inform the whole community about the importance of being ready and preparedness steps to take. This fundamental principle is the basis for public information in emergency management in this country. The word zombie comes from Haitian and New Orleans voodoo origins. B. report to the Finance/Admin Section Chief when arriving at an incident. Another way to express your key message B. A news release should be used when an activity or incident is newsworthy based on: News releases should be printed on your organizations letterhead and include a header with contact information (name and number), date, and a news release number.
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